Three-year-old Joanie* spends her afternoons watching TV, pretending to shop, playing beauty parlor, and caring for her doll. When she comes to my plastic supermarket, she brings a backpack full of pera (money) so she can afford everything she wants. Sometimes she’ll ask me to reattach her Barbie’s head so it can enjoy the supper she’s preparing. One afternoon, we watched one of Joanie’s favorite YouTubers play a lot of the same games that she enjoyed. I’d seen similar things before: a little blonde girl in an expensive dress playing with new toys, clean white tiles beneath pristine furniture, and parents in jewelry catering to the girl’s every whim. Despite the familiarity of this picture, I felt sick to my stomach. I’m still not sure exactly what felt wrong.